Robots Read Everything, Your Visitors Don't
Well this is not entirely true. But if you run an ecommerce or business website, generally people don’t read all your on page text.
The point here is that most internet users do not read every word on a webpage. They scan the page and look for words and calls to action. Most importantly, all your attempts to heavily market to them will generally fail and they will ignore those marketing messages. Sometimes it can even drive them away.
