Is Your Business Card Working For You?

A couple months ago I started to run out of business cards. The last time I designed my business cards, I rushed through the process and they didn’t provide the greatest return. This time I wanted to really think about what the best way to market what I do would be:

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Do you have a resistance force?

This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.

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