February 5th, 2009

The First Step To Getting Exposed
This is step one to getting your site noticed. Google is the most popular search engine on the internet (as of 2009) and this is best place to start your online journey. From past experience we have noticed that you will get about 80% of your search traffic from Google, 15% from Yahoo and about 5% from MSN (Microsoft).
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Posted in Google Basics | 2 Comments »
December 28th, 2008

Get Their Attention In The Right Place
One of the hardest parts of running a business online is learning how to effectively communicate to your online visitors. This is because you know your product and service inside and out, so your offer seems clear as day to you. Generally what happens is that you leave out information that you think is obvious, but it is not so obvious to your customers.
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Posted in Conversion | No Comments »
December 27th, 2008

Keep those spirits up!
When starting a website/business the key ingredient for success is optimism. I have been involved in many instances where people have just said “Let’s build it and see what happens”. There is a huge problem with this mentality:
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Posted in Start Up Karma | 2 Comments »
December 24th, 2008

Getting The Goal Is Not Enough
Believe it or not, we run into a lot of businesses that do not have conversion tracking set up with their PPC campaigns. Here is a simple guideline if you can not have conversion tracking installed:
Turn off all your PPC campaigns until you can get conversion tracking installed!
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Posted in PPC - Pay Per Click | 10 Comments »
December 23rd, 2008

Let's Make Your Wordpress Blog SEO Friendly
The beauty of Wordpress is that it’s very easy to install, customize and blog with. The downside is that, out of the box, it’s not that SEO friendly. Actually, it’s sort of SEO friendly, just not SEO perfect. Here are some our recommendations in order to get the most optimal Wordpress blog: Read the rest of this entry »
Posted in Search Engine Optimization | 6 Comments »
December 22nd, 2008

OC Search is Alive!
Welcome to OC Search Consulting! We are happy to announce our creation today and we look forward to servicing all our current and future customers.
OC Search Consulting (OCS) is a venture between former Advantage Consulting Services employees. It consists of the same excellent talent that provided ACS clients with exceptional results. The owners of ACS have moved on to bigger and better things, and OCS is here to provide the same great service and to carry on the extraordinary legacy of ACS. Please feel free to contact us about any SEO or PPC service questions you may have.
Thank You,
Sean Work
Posted in News | No Comments »