PPC – Why Conversion Tracking Is A Must

Getting The Goal Is Not Enough

Getting The Goal Is Not Enough

Believe it or not, we run into a lot of businesses that do not have conversion tracking set up with their PPC campaigns. Here is a simple guideline if you can not have conversion tracking installed:

Turn off all your PPC campaigns until you can get conversion tracking installed! :)

The reason why is this: Without conversion tracking you are steering a ship with no rudder. Your conversions that are created by your PPC efforts are the most important indicator of how to control your campaign. It’s very possible that you are spending thousands of dollars on a campaign that is creating no conversions.

Imagine if your goal was to get online visitors to sign up for an account on your website. For whatever reason the keywords you chose and the ad you created is getting thousands of people to click through to your site, but when they get there, they realize your offer is not what they expected. In turn they leave your site and keep searching for what they were really after. In this scenario you have just spent thousands of dollars, with absolutely no conversion. That’s money down the drain. And without conversion tracking installed you would have a very poor understanding of why this was happening.

Conversion tracking allows you to see what keywords and ads work the best for your offer. It is the cornerstone of PPC optimization. When certain keywords are getting thousands of clicks, but no conversions – tracking is the alarm that shouts, “get rid of those keywords!” Simply put, it tells you what dead weight to get rid of. Having conversion data in front of you, forces you to understand your online visitors better, and that is the key to online success.

10 Responses to “PPC – Why Conversion Tracking Is A Must”

  1. Timur I. says:

    Great! Thank you!
    I always wanted to write in my blog something like that. Can I take part of your post to my blog?
    Of course, I will add backlink?

    Regards, Timur Alhimenkov

  2. admin says:

    Certainly, but just a part please ! :)

  3. AlexAxe says:

    Hi,
    Ugh, I liked! So clear and positively.

    Thanks
    AlexAxe

  4. nice post realy this is great we like to touch and see some articles like this

  5. Jinny says:

    Hi,
    http://www.ocsearchconsulting.com to GoogleReader!

    Have a nice day
    Jinny

  6. Dave says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  7. GarykPatton says:

    Hello. I think the article is really interesting. I am even interested in reading more. How soon will you update your blog?

  8. I found your blog on google and read a few of your other posts.:D I just added you to my Google News Reader. Keep up the nice work Look forward to reading more from you in the future.

  9. admin says:

    Thank You!

  10. Stumbled upon your blog and read a few of your postings.. Nice blog. Keep up the good work. Looking forward to reading more from you in the future.:D cheers

10 Comments