Every now and again a technology is introduced that has the potential to change the face of an industry. We may not remember who invented the MP3 player, but everyone remembers when iPod got it right. QR (Quick Response) codes are facing a similar change, and are on the brink of a major explosion in usage.
A white paper is a cross between a long educative magazine article and a short persuasive brochure. The combination of education and persuasion makes it one of the most powerful marketing tools.
I went to Bing today to fill out my local business listing info (which I recommend everyone to do). Unfortunately, I can’t fill out my listing because their CAPTCHA is broken. I have a feeling it’s been broken for quite some time.
Well this is not entirely true. But if you run an ecommerce or business website, generally people don’t read all your on page text.
The point here is that most internet users do not read every word on a webpage. They scan the page and look for words and calls to action. Most importantly, all your attempts to heavily market to them will generally fail and they will ignore those marketing messages. Sometimes it can even drive them away.
Communicate For Conversion Sean Work
One of the hardest parts of running a business online is learning how to effectively communicate to your online visitors. This is because you know your product and service inside and out, so your offer seems clear as day to you. Generally what happens is that you leave out information that you think is obvious, but it is not so obvious to your customers.