How Much Is SEO Worth?
Robots Read Everything, Your Visitors Don't
The point here is that most internet users do not read every word on a webpage. They scan the page and look for words and calls to action. Most importantly, all your attempts to heavily market to them will generally fail and they will ignore those marketing messages. Sometimes it can even drive them away.
SEO Should Be Done With Care
They find out that my job entails “Search Engine Optimization” and they start rattling off all these ways to “manipulate search engines”. Then I shake my head and sigh in disbelief.
Why Should You Make Your URLs SEO Friendly?
A lot of people think that having keywords in your URLs helps with search engine rankings. I would say this true for your domain name. But for any part of your URLs after the domain name, the keywords don’t carry much weight (meaning if the search engines were only to rank your site by your URLs alone, keywords after the domain name wouldn’t count for much). However, there are few reasons why you want to keep your URLs “SEO Friendly”…
Stay Away!!!
These services are attractive to the backlink fiend. Why not get 1000 backlinks for $99? The reason is quite simple: you will gain absolutely no value from these links. In this post we will discuss the four reasons why you want to stay away from these services at all costs.
Stop Duplicate Content
If you use a content management system like Wordpress, Joomla, Drupal or OsCommerce you may be suffering from duplicate content issues. These can be really difficult problems to solve. Sometimes it requires complicated .htaccess rewrite solutions and endless hours finding links to nofollow. But now there is an easier solution for most of these problems.
Link building Is A Rollercoaster
One of the most critical SEO efforts is external link building. This simply means getting other websites to link back to your site. But before you go hog wild getting as many backlinks as you can, read our post on how to do this SEO art effectively.
Help Google Find Your Treasure
Since Google is the most popular search engine at this present time, it’s imperative that Google can properly search your website. The only way to know whether or not Google is crawling your site completely is by submitting a Google XML site map through Google Webmaster Tools.
Add Youtube To Your Marketing Plan
Youtube is one of the most visited websites on the internet. It’s also a search engine. I suggest you put your business on it. Although this idea of using Youtube to increase your online presence is an obvious no brainer, it’s not always easy to get videos produced. If you have someone on board who can video edit, you should consider allocating some time for them to produce videos. Otherwise you can find decent videographers in your area who are relatively inexpensive (see craigslist.org). Here are the reason’s why you should go the Youtube route:
Do you have a resistance force?
This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.
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